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How Facebook designed a new News Feed using user feedback

Jane Justice Leibrock:

“My feed is cluttered.” That’s a piece of feedback the News Feed team has heard countless times. An obvious interpretation could be that people think the design of Feed is too busy and want it to be simplified, but stopping at literal interpretations is one of the easiest ways to end up with a product that fails to benefit the people whom it’s built for.

An in-depth look at what it takes to redesign Facebook’s news feed.

15. March 2013