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The Five W’s of UX

Joshua Brewer:

Who, What, Where, When, Why (and How – it ends with a “w” cut me some slack). In school we were taught that these fundamental questions must be addressed in the process of creating a strong argument and delivering a legitimate story. In the world of User Experience, being able to accurately answer these 5 questions can be the difference between a product that instantly resonates with the customer and one that quickly makes its’ way to the Startup Graveyard. 

Two years old but still true. In fact all of the 52 articles on that site are worth reading.

8. May 2013