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Going free-for-a-day on the App Store

Andrew Hart:

In the search for more sales, developers often try out various promotional techniques. One of the more mysterious and lesser used ones is to make the app free for a day. Whenever I considered doing this in the past, I was cautious – the idea of giving away a paid product to a mass number of people for free would make anybody slightly wary. In some cases, where the app costs the developer money based on usage, it’s simply not possible. But for every other app, it can be a highly productive and cost-effective form of promotion. I couldn’t find any other resources on the experience, and so I wanted to share mine.

Might be something to keep in mind. In case one of you has a nice app that doesn’t get the attention it deserves.

3. June 2013