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Performing Actions Optimistically

Luke Wroblewski:

Taking this principle further, we can actually create the illusion that your action has taken effect when in reality it hasn’t yet. Instragram co-founder Mike Krieger calls this technique “performing actions optimistically”. As an example, when you like a photo on Instagram, the button changes instantly telling you that your action is complete.

His other examples are very interesting, too. You might want to keep these things in mind.

5. August 2013